To be the leading Indonesian coffee chain that connects farmers, coffee lovers, and the nation’s coffee heritage through every cup.
1. Deliver the finest Indonesian coffee, sourced directly from farmers to customers.
2. Expand our presence across cities to make quality coffee more accessible to everyone.
3. Provide a warm, inclusive, and memorable coffee experience at every branch.
4. Educate the public on the diversity and uniqueness of Indonesian coffee flavors.
5. Support sustainable coffee production through long-term partnerships with local farmers and producers.
